Why ASMR is making a lot of noise
ASMR (or autonomous sensory meridian response) is the tingling sensation some people experience from certain sounds or visuals – a "brain massage," in the words of Maria Viktorovna, who's been called the "ASMR queen." Correspondent Faith Salie talks with Viktorovna about her wildly successful "Gentle Whispering" videos, and with physiology professor Craig Richard, who discusses ASMR's physical effects. Salie also visits Whisperwave, New York City's first ASMR spa. [Originally broadcast Dec. 8, 2024.]
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As a passionate news reporter, I am fueled by an insatiable curiosity and an unwavering commitment to truth. With a keen eye for detail and a relentless pursuit of stories, I strive to deliver timely and accurate information that empowers and engages readers.
